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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
ISBN:
9781285187815
GTIN:
9781285187815
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Pub Date
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13/02/2014 |
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Binding
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Mixed media product |
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Pages
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432 |
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