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Building Strong Brands
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
ISBN:
9781849830409
GTIN:
9781849830409
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Author
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Aaker, David A. |
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Pub Date
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29/04/2010 |
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Binding
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Paperback / softback |
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Pages
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400 |