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    Building Strong Brands

    Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
    ISBN: 9781849830409
    GTIN: 9781849830409
    Author Aaker, David A.
    Pub Date 29/04/2010
    Binding Paperback / softback
    Pages 400
    Availability: In Stock
    €12.99
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