Business & Marketing Across Cultures
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
ISBN:
9781529754377
GTIN:
9781529754377
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Author
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Lee, Julie Anne |
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Pub Date
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10/06/2023 |
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Binding
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Paperback / softback |
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Pages
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264 |