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    Picture of City Branding and New Media

    City Branding and New Media

    Publisher: Palgrave Macmillan
    Be the first to review this product
    This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
    ISBN: 9781137387950
    GTIN: 9781137387950
    Author Paganoni, M.
    Pub Date 13/01/2015
    Binding Hardback
    Pages 162
    Availability: In Stock
    €78.99
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