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    Picture of Decoding Ad Culture

    Decoding Ad Culture

    Publisher: Lexington Books
    Be the first to review this product
    This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.
    ISBN: 9781666943160
    GTIN: 9781666943160
    Author Rahman, Dr. Harisur
    Pub Date 15/09/2024
    Binding Hardback
    Pages 330
    Availability: Out of Stock
    €119.99
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