Unprecedented access into one of China's largest companies - and the underlying factors that have led to its enormous global success.

The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.

This book unravels the mystery that lies between success and failure, focusing on management mistakes. It uncovers the reasons behind most decision errors and shows how to deal with them successfully.

A unique perspective to change management that combines both spirituality and technology.