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    Market Research Methods in the Sports Industry

    Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.
    ISBN: 9781837534470
    GTIN: 9781837534470
    Author Seric, Neven (University of Split, Croat
    Pub Date 14/04/2025
    Binding Hardback
    Pages 292
    Availability: Out of Stock
    €95.99
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