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    Picture of Marketing Communications
    • Home /
    • Marketing Communications

    Marketing Communications

    Publisher: Cengage Learning Emea
    Be the first to review this product
    Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.
    ISBN: 9781861521965
    GTIN: 9781861521965
    Author Kitchen, Philip (University of Hull)
    Pub Date 19/11/1998
    Binding Paperback / softback
    Pages 512
    Availability: In Stock
    €118.99
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