{"product_id":"brand-desire-spark-customer-interest-using-emotional-insights","title":"Brand Desire: Spark Customer Interest Using Emotional Insights","description":"\u003cb\u003eHow can brands attract and retain customers more effectively by understanding people's emotional motivations?\u003c\/b\u003e\n\u003cb\u003e\n\u003ci\u003eBrand Desire\u003c\/i\u003e\u003c\/b\u003e is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist \u003cb\u003eKevin Perlmutter\u003c\/b\u003e, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches.\n\nThis book draws on interviews and behind-the-scenes details from diverse organizations, including AT\u0026amp;T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. \u003cb\u003e\u003ci\u003eBrand Desire \u003c\/i\u003e\u003c\/b\u003ealso features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben \u0026amp; Jerry's that create strong customer connections and unlock sustainable growth.\n\nYou will learn how to:\n\n- Align brand strategy with emotional drivers that influence buying decisions \n- Apply behavioral science to strengthen brand positioning and differentiation \n- Ensure consistent and customer-focused execution through the Limbic Sparks model \n- Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCo\n\nWith real-world examples, actionable tools and introducing a groundbreaking strategic model, \u003cb\u003e\u003ci\u003eBrand Desire\u003c\/i\u003e\u003c\/b\u003e equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market.\n\n\u003ci\u003e\u003cb\u003eThemes include\u003c\/b\u003e: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing\u003c\/i\u003e\u003cp\u003e\u003cstrong\u003ePaperback \/ softback | 264 pages | Published July 2025\u003c\/strong\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":63775649759581,"sku":"9781398621046","price":41.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781398621046.jpg?v=1773047502","url":"https:\/\/www.thebookmark.ie\/products\/brand-desire-spark-customer-interest-using-emotional-insights","provider":"The Bookmark ","version":"1.0","type":"link"}