{"product_id":"eight-words-that-changed-the-world-a-modern-history-of-the-election-slogan","title":"Eight Words That Changed The World: A Modern History of the Election Slogan","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHave you ever wondered what the most powerful words in history\nare?\u003c\/p\u003e\n\n\u003cp\u003eThe right political slogan, used at the right time by the\nright party, can have profound consequences on people's lives. And yet this\naspect of political campaigning has been comprehensively overlooked. Thousands\nof books about politics, marketing and election campaigns are published every\nyear, but none has focused specifically on the election slogan - until now.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on a database of more than 20,000 slogans, this\ngroundbreaking book uncovers the remarkable fact that just eight 'hit' words\nhave been central to the successful outcome of most major elections. From\nFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's\n'A Better Life for All', these potent words have spanned continents and\nideologies, toppled governments, ended conflicts, inspired sweeping societal\ntransformations and been echoed by democratic and authoritarian regimes alike.\u003c\/p\u003e\n\n\u003cp\u003eThrough exclusive interviews, campaign insights and voter\npsychology, \u003ci\u003eEight\u003c\/i\u003e \u003ci\u003eWords That Changed the World \u003c\/i\u003ereveals why some\nwords resonate deeply while others fall flat and how their use shapes political\noutcomes. A single word can mean the difference between victory and failure -\nand the right words deployed at the right time hold the key to power. More than\njust a study of political messaging, this is a guide for anyone seeking to\nunderstand the power of language in changing the world.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eHardback | 272 pages | Published July 2025\u003c\/strong\u003e\u003c\/p\u003e","brand":"Biteback Publishing","offers":[{"title":"Default Title","offer_id":63956802044253,"sku":"9781785909047","price":25.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781785909047.jpg?v=1774263758","url":"https:\/\/www.thebookmark.ie\/products\/eight-words-that-changed-the-world-a-modern-history-of-the-election-slogan","provider":"The Bookmark ","version":"1.0","type":"link"}