{"product_id":"essentials-of-services-marketing","title":"Essentials of Services Marketing","description":"\u003cp\u003e\u003cstrong\u003eFor undergraduate courses in services marketing.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAs economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. \u003cstrong\u003eEssentials of Services Marketing, 4e,\u003c\/strong\u003e captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaperback \/ softback | 680 pages | Published June 2022\u003c\/strong\u003e\u003c\/p\u003e","brand":"GARDNERS","offers":[{"title":"Default Title","offer_id":63986354782557,"sku":"9781292425191","price":91.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781292425191.jpg?v=1774498183","url":"https:\/\/www.thebookmark.ie\/products\/essentials-of-services-marketing","provider":"The Bookmark ","version":"1.0","type":"link"}