{"product_id":"hooked-how-to-build-habit-forming-products","title":"Hooked: How to Build Habit-Forming Products","description":"\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhy do some products capture our attention while others fade into obscurity?\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eWhat makes us check our phones, open an app, or scroll a feed without even thinking?\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eIs there a repeatable pattern behind how technology hooks us?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eHooked\u003c\/i\u003e, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - \u003ci\u003eTrigger ? Action ? Variable Reward ? Investment\u003c\/i\u003e - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.\u003cbr\u003e\u003cbr\u003ePacked with cutting-edge behavioural science, case studies, and practical frameworks, \u003ci\u003eHooked\u003c\/i\u003e is both a manual for product designers and a mirror for anyone curious about their own habits.\u003cbr\u003e\u003cbr\u003e'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits'\u003cbr\u003e\u003cb\u003eSteven Bartlett\u003c\/b\u003e, \u003ci\u003eDiary of a CEO\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly;\u003cbr\u003e\u003cb\u003eMark Manson\u003c\/b\u003e, \u003ci\u003eSolved Podcast \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Our challenges go beyond technology; they stem from the \u003ci\u003einternal discomfort\u003c\/i\u003e that Nir Eyal's work helps us understand'\u003cbr\u003e\u003cb\u003eAli Abdaal\u003c\/b\u003e, \u003ci\u003eDeep Dive Podcast \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'In \u003ci\u003eHooked\u003c\/i\u003e, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever'\u003cbr\u003e\u003cb\u003eJim O'Shaughnessy\u003c\/b\u003e, \u003ci\u003eInfinite Loops Podcast \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHardback | 256 pages | Published November 2014\u003c\/strong\u003e\u003c\/p\u003e","brand":"GARDNERS","offers":[{"title":"Default Title","offer_id":63997061202269,"sku":"9780241184837","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9780241184837.jpg?v=1774584238","url":"https:\/\/www.thebookmark.ie\/products\/hooked-how-to-build-habit-forming-products","provider":"The Bookmark ","version":"1.0","type":"link"}