{"product_id":"made-to-stick","title":"Made to stick","description":"\u003cp\u003eIncluding case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.\u003c\/p\u003e","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":63979105911133,"sku":"9780099505693","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/content_430b8db5-23f8-4757-8dc3-1f9737b3de74.jpg?v=1774455155","url":"https:\/\/www.thebookmark.ie\/products\/made-to-stick","provider":"The Bookmark ","version":"1.0","type":"link"}