{"product_id":"press-play-why-every-company-needs-a-gaming-strategy","title":"Press Play: Why Every Company Needs a Gaming Strategy","description":"\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies-including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle-that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's consumers demand more than products-they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies-ranging from Adidas and Puma to NASCAR and Unilever-Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHardback | 192 pages | Published September 2025\u003c\/strong\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":63956463518045,"sku":"9781647826154","price":31.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781647826154.jpg?v=1774262795","url":"https:\/\/www.thebookmark.ie\/products\/press-play-why-every-company-needs-a-gaming-strategy","provider":"The Bookmark ","version":"1.0","type":"link"}