{"product_id":"principles-of-marketing-for-a-digital-age","title":"Principles of Marketing for a Digital Age","description":"\u003cstrong\u003e\u003cstrong\u003eWinner of the TAA 2021 Most Promising New Textbook award!\u003cbr\u003e  \u003cbr\u003e  \u003c\/strong\u003e\u003c\/strong\u003eThis award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.\u003cbr\u003e  \u003cbr\u003e  The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.\u003cbr\u003e  \u003cbr\u003e  The new edition also includes:\u003cbr\u003e  \u003cbr\u003e  * Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb\u003cbr\u003e  * A revamped 'Sustainability Spotlight' feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative\u003cbr\u003e  * A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.\u003cbr\u003e  \u003cbr\u003e  This textbook is your essential guide to marketing as part of an introductory marketing course at college or university.\u003cbr\u003e  \u003cbr\u003e  \u003cem\u003ePrinciples of Management for a Digital Age\u003c\/em\u003e is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter.\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eTracy L. Tuten\u003c\/strong\u003e is a professor of marketing at Sofia University, USA.\u003cp\u003e\u003cstrong\u003ePaperback \/ softback | 496 pages | Published December 2022\u003c\/strong\u003e\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":63926659088733,"sku":"9781529779790","price":81.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781529779790.jpg?v=1774005138","url":"https:\/\/www.thebookmark.ie\/products\/principles-of-marketing-for-a-digital-age","provider":"The Bookmark ","version":"1.0","type":"link"}