{"product_id":"principles-of-marketing-global-edition","title":"Principles of Marketing, Global Edition","description":"\u003cstrong\u003eMaster the key marketing challenges and see how you can develop meaningful connections with your customers.\u003c\/strong\u003e \u003cp\u003e\u003cstrong\u003ePrinciples of Marketing,\u003c\/strong\u003e global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.\u003c\/p\u003e \u003cp\u003eIdeal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.\u003c\/p\u003e \u003cp\u003eThis latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey features include:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoth traditional and fast-changing trending topics\u003c\/strong\u003e that give you a well-rounded knowledge of marketing concepts, technologies and practices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnd-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises\u003c\/strong\u003e that allow you to practice what you have learned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA sample marketing plan \u003c\/strong\u003eshowing you how to apply important marketing planning concepts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnd-of-chapter Company Cases\u003c\/strong\u003e that facilitate discussion of current issues and application of marketing concepts to company situations.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cstrong\u003eAlso available with MyLab\u003csup\u003e (R)\u003c\/sup\u003eMarketing\u003c\/strong\u003e \u003cp\u003eMyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.\u003c\/p\u003e \u003cp\u003eIf you would like to purchase both the physical text and MyLab\u003csup\u003e (R)\u003c\/sup\u003eMarketing, search for:\u003c\/p\u003e \u003cp\u003e9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab\u003csup\u003e (R)\u003c\/sup\u003eMarketing with Pearson eText.\u003c\/p\u003e \u003cp\u003ePackage consists of:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e9781292449364 Principles of Marketing, Global Edition, 19th edition\u003c\/li\u003e\n\u003cli\u003e9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab\u003csup\u003e (R)\u003c\/sup\u003eMarketing\u003c\/li\u003e\n\u003cli\u003e9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab\u003csup\u003e (R)\u003c\/sup\u003eMarketing with Pearson eText\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eMyLab\u003csup\u003e (R)\u003c\/sup\u003eMarketing is not included.\u003c\/strong\u003e Students, if MyLab is a recommended\/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaperback \/ softback | 768 pages | Published April 2023\u003c\/strong\u003e\u003c\/p\u003e","brand":"GARDNERS","offers":[{"title":"Default Title","offer_id":63986355143005,"sku":"9781292449364","price":96.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.thebookmark.ie\/products\/principles-of-marketing-global-edition","provider":"The Bookmark ","version":"1.0","type":"link"}