{"product_id":"start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action","title":"Start With Why: 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action","description":"\u003cp\u003e\u003cbr\u003e\u003cb\u003e'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of \u003ci\u003eDiary of a CEO\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSimon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhy are some people and organisations more innovative, more influential, and more profitable than others?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eThe answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWith a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book' \u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaperback \/ softback | 272 pages | Published May 2025\u003c\/strong\u003e\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":63833386058077,"sku":"9781405977593","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781405977593.jpg?v=1783117438","url":"https:\/\/www.thebookmark.ie\/products\/start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action","provider":"The Bookmark ","version":"1.0","type":"link"}