{"product_id":"think-like-an-engineer-inside-the-minds-that-are-changing-our-lives","title":"Think Like An Engineer: Inside the Minds that are Changing our Lives","description":"\u003cp\u003e\u003cstrong\u003eDiscover the secrets of the minds that built our world - and how they might teach us to think differently and innovate better.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'Smart, insightful, and fascinating.' Walter Isaacson, author of \u003cem\u003eSteve Jobs: The Exclusive Biography\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDubai's Burj Khalifa - the world's tallest building - looks nothing like Microsoft's Office Suite, and digital surround sound doesn't work like a citywide telecommunication grid. Yet these engineering feats have much in common: they are the result of a unique thinking process combining abstract and structured thinking, common sense and great imagination. They are born of the engineering mindset.\u003c\/p\u003e\n\n\u003cp\u003eIn this groundbreaking and lively work, Guru Madhavan reveals the extraordinary influence of engineering on society, not just today but throughout history. Drawing on a cast of star engineers like Steve Jobs, the Wright brothers and Thomas Edison, Madhavan explores aspects of this mindset and shows its usefulness to life and business - in areas as varied as traffic congestion to health care to filmmaking. Full of case studies and practical insights spanning the brilliant history of engineering, \u003cem\u003eThink Like an Engineer\u003c\/em\u003e is in equal parts personal, practical, and profound. It reveals how key engineering concepts can help you make better decisions and create innovative solutions in a complex world.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaperback \/ softback | 272 pages | Published April 2016\u003c\/strong\u003e\u003c\/p\u003e","brand":"Oneworld Publications","offers":[{"title":"Default Title","offer_id":63956534886749,"sku":"9781780748641","price":13.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781780748641.jpg?v=1774263222","url":"https:\/\/www.thebookmark.ie\/products\/think-like-an-engineer-inside-the-minds-that-are-changing-our-lives","provider":"The Bookmark ","version":"1.0","type":"link"}