{"product_id":"transforming-customer-brand-relationships-use-emotional-connection-to-build-loyalty","title":"Transforming Customer-Brand Relationships: Use Emotional Connection To Build Loyalty","description":"\u003cb\u003eWINNER\u003c\/b\u003e: \u003ci\u003eIndependent Press Award 2026 - Marketing \u0026amp; Publicity\u003c\/i\u003e\n\n\u003cb\u003eHow can you move beyond transactions to create customer relationships that last?\u003c\/b\u003e\n \n\u003cb\u003e\u003ci\u003eTransforming Customer-Brand Relationships\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist \u003cb\u003eChristina Garnett\u003c\/b\u003e, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.\n\nBy taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:\n- Implement social listening to uncover customer needs and opportunities\n- Apply the customer voice to shape authentic brand experiences\n- Optimize customer service to foster loyalty and advocacy\n- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis\n\n\u003cb\u003e\u003ci\u003eTransforming Customer-Brand Relationships\u003c\/i\u003e\u003c\/b\u003e helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.\n\n\u003cb\u003e\u003ci\u003eThemes include:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, emotional engagement, customer voice, social listening, loyalty building\u003c\/i\u003e\u003cp\u003e\u003cstrong\u003ePaperback \/ softback | 288 pages | Published September 2025\u003c\/strong\u003e\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":63775649825117,"sku":"9781398621329","price":33.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/3459\/8749\/files\/9781398621329.jpg?v=1773047511","url":"https:\/\/www.thebookmark.ie\/products\/transforming-customer-brand-relationships-use-emotional-connection-to-build-loyalty","provider":"The Bookmark ","version":"1.0","type":"link"}