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    Sponsorship in Marketing

    Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
    ISBN: 9781032941639
    GTIN: 9781032941639
    Author Cornwell, T. Bettina (University of Oreg
    Pub Date 16/04/2025
    Binding Hardback
    Pages 218
    Availability: Out of Stock
    €161.99
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