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    Picture of Strategic Brand Management In and Through Sport

    Strategic Brand Management In and Through Sport

    Publisher: Taylor & Francis Ltd
    Be the first to review this product
    This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
    ISBN: 9781032968278
    GTIN: 9781032968278
    Pub Date 12/02/2025
    Binding Hardback
    Pages 108
    Availability: Out of Stock
    €161.99
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