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    Picture of Ultimatum of Pleasure
    • Home /
    • Ultimatum of Pleasure

    Ultimatum of Pleasure

    Publisher: University Press of America
    Be the first to review this product
    This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
    ISBN: 9780761869436
    GTIN: 9780761869436
    Pub Date 11/07/2017
    Binding Hardback
    Pages 216
    Availability: Out of Stock
    €73.99
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