PM is a firm favourite amongst Primary Schools due to its reputation for reading success. Offering over 800 carefully levelled fiction and non-fiction books, PM builds confidence through gradual progression and step-by-step support.

PM is a firm favourite amongst Primary Schools due to its reputation for reading success. Offering over 800 carefully levelled fiction and non-fiction books, PM builds confidence through gradual progression and step-by-step support.

Provides complete coverage of the National Occupational Standards at Level 2 as set by the IMI. This title features full-colour diagrams and images illustrating key techniques and the Tip Boxes, weblinks, activities and questions that may ensure learners have full understanding of all the essential information.

Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.