Based on a simple metaphor, the book features powerful stories, actionable strategies and breakthrough discoveries from a 50-year study.

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.

Sales experts Tony Rutigliano and Brian Brim deliver a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup’s StrengthsFinder assessment.

StrengthsFinder 2.0 features the new and upgraded version of the StrengthsFinder program, the main selling point of mega-bestseller Now, Discover Your Strengths.