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    Married to the Brand

    Publisher: Gallup Press
    Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
    ISBN: 9781595620057
    GTIN: 9781595620057
    Author William J. McEwan
    Pub Date 01/11/2005
    Binding Hardback
    Pages 144
    Availability: In Stock
    €23.99
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