A unique and insightful perspective on the cutting-edge issues facing the game of soccer in today’s complex world, including financial management (or mismanagement), the influx of American investors, player welfare, the Saudi World Cup, the evolution of analytics, and more.

Showcasing the Optimal, Maximal, Incremental and Threshold (O.M.I.T.) and Accelerate the Curve (A.T.C.) models, this book offers a solid understanding of high performance and practical advice on how to improve it. Using high profile case studies, it maps the performance of business and sporting organisations.

Can football become a force for liberation or is it just another 'opium of the masses'?

This interdisciplinary book explores how fitness technology affects self-image, anxiety, and social identity, connecting sports science, psychology, and digital culture.