Anthro-Vision: How Anthropology Can Explain Business and Life

<p><b><i>The Times </i>and </b><b><i>Financial Times</i> Book of the Year</b><br /><br /><b>A revelatory model that explains how we buy, sell, work and live.</b><br /><br />'Absolutely brilliant.' <b>Daniel Kahneman, author of <i>Thinking, Fast and Slow</i></b><br /><b>___</b><br /><br />Meet the business anthropologists seeking to explain how we buy, sell, work and think.<br /><br />From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.<br /><br />The result is a wholly new way to see human behaviour: anthro-vision.<br />__<br /><br /><b>One of the World's Top 50 Thinkers - <i>Prospect</i></b><br /><br />'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' <b>Books of the Year, <i>The Times</i></b><br /><br />'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' <b>Tim Harford</b><br /><br />'A terrific piece of work.' <b>Thomas Friedman</b><br /><br />'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' <b>Melinda Gates</b><br /><br />'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' <b>Mariana Mazzucato</b><br /><br />'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is <i>Anthro-Vision </i>. . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' <b>Niall Ferguson</b><br /><br />'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' <b><i>Financial Times</i></b></p>

Paperback / softback | 304 pages | Published April 2022