***THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER***
What if charisma could be taught?
Most people believe the myth that charisma is an inborn quality - you either have it, or you don't. In reality, charisma is a skill. One that can be learned, developed and perfected.
Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.
This revised and updated edition is packed with new insights and cutting-edge science, including TWO BRAND NEW CHAPTERS covering topics such as neurodivergence and being charismatic online.
Paperback / softback | 320 pages | Published July 2026
