Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

This book examines the use of sport and physical activity-based interventions as a means by which to address crime and anti-social behaviour.

Now in a fully revised and updated new edition, Sport and Film examines the social, cultural, historical and ideological significance of representations of sport in film around the world. It is an essential guide for all students and enthusiasts of sport, film, media and culture.

Now in a fully revised and updated new edition, Sport and Film examines the social, cultural, historical and ideological significance of representations of sport in film around the world. It is an essential guide for all students and enthusiasts of sport, film, media and culture.