An introduction to the business mechanics of the cultural and creative industries, this textbook provides a management-oriented, practice-based teaching and learning resource.

Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today’s tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field.

Contemporary sport could not function without the involvement of voluntary organisations, from local grass-roots clubs to international agencies such as the International Olympic Committee. This book presents the principles and practices necessary for effective management of voluntary sport organisations around the world.

New paperback edition - The definitive history of Manchester United following the Munich air disaster.

Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.