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    22 Immutable Laws of Branding

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
    ISBN: 9780060007737
    GTIN: 9780060007737
    Author Ries, Al
    Pub Date 20/03/2011
    Binding Paperback / softback
    Pages 272
    Availability: In Stock
    €13.99
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