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Advertising Diversity
Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.
ISBN:
9780822358770
GTIN:
9780822358770
Author
|
Shankar, Shalini |
Pub Date
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27/04/2015 |
Binding
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Paperback / softback |
Pages
|
328 |
Availability:
Out of Stock