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Advertising Theory

Publisher: Taylor & Francis Inc

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

ISBN: 9780815382508

GTIN: 9780815382508

Pub Date	01/05/2019
Binding	Paperback / softback
Pages	548

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€45.99

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Advertising Theory

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