Personal menu

Analysis of Michael E. Porter's Competitive Strategy

Publisher: Macat International Limited

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

ISBN: 9781912128808

GTIN: 9781912128808

Author	Belton, Padraig
Pub Date	15/07/2017
Binding	Paperback / softback
Pages	120

Availability: In Stock

€7.99

Qty:

i h

Your name *

Your email *

Enquiry *

Analysis of Michael E. Porter's Competitive Strategy

Payment options

Availability