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Artificial Intelligence in Marketing

Publisher: Emerald Publishing Limited

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

ISBN: 9781802628760

GTIN: 9781802628760

Pub Date	13/03/2023
Binding	Hardback
Pages	344

Availability: Out of Stock

€113.99

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Artificial Intelligence in Marketing

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