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Authorship as Promotional Discourse in the Screen Industries

Publisher: Taylor & Francis Ltd

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

ISBN: 9780367356514

GTIN: 9780367356514

Author	Hadas, Leora
Pub Date	02/07/2020
Binding	Hardback
Pages	196

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Authorship as Promotional Discourse in the Screen Industries

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