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Authorship as Promotional Discourse in the Screen Industries

Publisher: Taylor & Francis Ltd

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

ISBN: 9780367504045

GTIN: 9780367504045

Author	Hadas, Leora
Pub Date	01/08/2022
Binding	Paperback / softback
Pages	196

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Authorship as Promotional Discourse in the Screen Industries

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