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Creating Value with Data Analytics in Marketing

Publisher: Taylor & Francis Ltd

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

ISBN: 9780367819781

GTIN: 9780367819781

Author	Kooge, Edwin
Pub Date	08/11/2021
Binding	Hardback
Pages	314

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€185.99

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Creating Value with Data Analytics in Marketing

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