Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Celebrity Culture is a comprehensive yet accessible survey of the pervasive phenomenon. This new edition of the textbook is fully revised and updated, incorporating up to date examples and case studies and adding additional features, including a timeline, questions, and in-depth case studies.
Community media journalists are, in essence, 'filling in the gaps' left by mainstream news outlets. Forde's extensive 10 year study now develops an understanding of the journalistic practices at work in independent and community news organisations. Alternative media has never been so widely written about until now.
Analyses the continuities and discontinuities in textual transmission as we move from a print paradigm into an increasingly digital world. This title conceptualises the transition van analogue to digital both in factual terms and in terms of its social significance.
This book analyses and explains the role that the study of media texts has played in English curricula across the last 30 years, exploring the implications of these changes for teachers and students.