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Winning with Data in the Business of Sports

Publisher: Taylor & Francis Ltd

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

ISBN: 9780367610708

GTIN: 9780367610708

Author	Green, Fiona
Pub Date	18/03/2021
Binding	Hardback
Pages	228

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Winning with Data in the Business of Sports

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