Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

Ready to use statistical and machine-learning techniques across large data sets? This practical guide shows you why the Hadoop ecosystem is perfect for the job.

This book guides tech-savvy business professionals through the fundamentals of data literacy from understanding the possibilities to asking the right questions. It also offers practical advice on how to set up teams to be data self-sufficient and drive change.

Today's world is about quickly turning data into value. This requires a paradigm shift in the way we federate responsibilities, manage data, and make it available to others. With this practical book, you'll learn how to design a next-gen data architecture that takes into account the scale you need for your organization.