From the Jim Heimann collection, a seminal collection of classic car ads-from the populism of the Ford Model T in the 1910s, through the sexy, aspirational cruisers of the 1950s, the quirkiness of the VW Beetle ads in the 1960s, right up to the present day of rugged SUVs and sleek, deluxe sports models.
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
Turns received economic wisdom on its head to show you how the world really works. In this book, the author destroys the biggest myths of our times and shows us an alternative view of the world, including: there's no such thing as a 'free' market Globalization isn't making the world richer; poor countries are more entrepreneurial than rich ones.