This thoroughly updated third edition not only introduces you to web scraping but also serves as a comprehensive guide to scraping almost every type of data from the modern web.

This book embarks on a mission to dissect, unravel and demystify the concepts of Web services, including their implementation and composition techniques.

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.